实景对话2
A: Market research shows that our customers are changing their preference. We can't count on customer loyalty to keep our market share.
B: Well, as I see it, there are two things we can do. First, we have to redesign our products and services to appeal to the changes in the market. The question we should be asking is how our product can better reach existing and new customers. We need to expand our customer base to have a larger percentage of prospects.
A: Okay, so you're saying that we want to commandeer more of the market share. What's the other thing?
B: I think we should also focus on creating new markets. Not only will we retain our existing customers by re-innovating our products, but we can expand our customer base by moving into niche markets.
A: That means we have to spend the time and money on product development. We'd have to come up with a product that is entirely new.
B: That's right, but if we can get a few new ideas off the ground, we can increase our market share with anew niche of consumers.
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