《天下晋商》以人物故事为主，它不仅向人们展示一个新晋商的全貌，同时，他们的许多成功经验或感人故事也给社会不同人群以启示。山西历史悠久，文化发达，人杰地灵，从明清一直到清朝中后期，晋商的活动在全国都颇具实力和影响力，如今，经过近三十年的改革开放，社会经济得到了全面、快速的发展，在这快速发展的过程中，素有深厚晋商文化底蕴的山西人也在这新的时代中展现着自己的睿智和勤奋精神，其中也涌现出许多成功的新晋商，他们在为自己事业打拼的同时，也在为社会的经济繁荣做出了应有的贡献，在弘扬传承前辈们的勤奋、敬业、奉献精神的同时，也有新的经营创新和智慧，使晋商一词再次名扬天下。
In the 500-year period of Ming&Qing Dynasty，Shanxi merchants accomplished miracles in the economic history of China. They had not on IY mon0POIized the commerce and trade in the north 0f China， but also expanded its influence into Europe and other Asian areas.One may well say that Shanxi merchants then COUId be fOUnd almost everywhere throughout the world.
This book gives an account of the cause of Shanxi merchants’rise，their development， and the historical setting resulting in their fall. It also explores how the activities of Shanxi merchants exerted great impact on the local culture，architecture and social order of the day.
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