本书旨在提供一本系统、全面、实用的电子商务专业英语教材，帮助读者全面了解并掌握跨境电子商务英语的基本知识和应用技巧，让读者在全球化的商务环境中有更好的表现，以满足日益增长的对跨境电子商务英语专业人才的需求。

Chapter 1 Jobs and Career: Cross-border E-commerce
[Leaming Aims]
[Mind Map]
[Case Introduction]
[Passage Learning]
1.1 Definitions and Features of E-commerce
1.2 Definitions and Features of Cross-border E-commerce
1.3 E-commerce Platforms at Home and Abroad
1.4 Development of Cross-border E-commerce in China
[Extensive Reading]
Chapter 2 New Employees: Market Research
[Learning Aims]
[Mind Map]
[Case Introduction]
[Passage Leaming]
2.1 International Market Environment
2.2 Principles of Product Selection
2.3 Methods and Tools of Product Selection
2.4 Industrial Belts and Wholesale Websites
[Extensive Reading]
Chapter 3 Entry-level Operation: Product Release on E-commerce Platforms
[Leaming Aims]
[Mind Map]
[Case Introduction]
[Passage Learning]
3.1 AliExpress Basic Rules
3.2 Amazon Basic Rules
3.3 eBay Basic Rules, Listing Policies, Images and Text Policy
3.4 TikTok Basic Rules
[Extensive Reading]
Chapter 4 Skills Improvement; Digital Marketing
[Learning Aims]
[Mind Map]
[Case Introduction]
[Passage Learning]
4.1 SNS Marketing
4.2 SEO Concepts and Application Scenarios
4.3 Influencer Marketing Concept and Model
4.4 Affiliate Marketing Concept and Model
[Extensive Reading]
Chapter 5 Order Fulfillment: E-commerce Logistics
[Learning Aims]
[Mind Map]
[Case Introduction]
[Passage Learning ]
5.1 Main Modes of Cross-border E-commerce Logistics
5.2 Concept and Advantages of Overseas Warehouse
5.3 Precautions of Product Packaging in Cross-border Logistics
5.4 Logistics Services of Amazon and AliExpress
[Extensive Reading
Chapter 6 Customer Relationship Management: Customer Service
[Learning Aims]
[ Mind Map]
[Case Introduction]
[(Passage Learning]
6.1 Online Buyer Enquiry
6.2 After-sales Quality Service
6.3 Online Chat Tools
6.4 Dispute Resolution Rules
[Extensive Reading]
Chapter 7 Financial Management: Electronic Payment
[Learning Aims]
[Mind Map]
[Case Introduction]
[ Passage Learning]
7.1 Online Payment Process
7.2 Online Payment Methods
7.3 Online Withdrawal Rules
7.4 Customs Supervision Methods
[Extensive Reading]
Chapter 8 Advanced Operation: E-commerce Future
[Learning Aims]
[Mind Map]
[Case Introduction]
[Passage Learning]
8.1 China's E-commerce Development Trend
8.2 Concept of Intellectual Property
8.3 RCEP Content Analysis RCEP
8.4 Demand for Cross-border E-commerce Talents
[Extensive Reading]
References
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