本书聚焦跨境电商行业核心环节，涵盖平台运营、选品发布、网络营销、国际物流、客户服务、支付结算及品牌出海七章，通过英语语言训练与跨文化交际策略双维度提升，搭配丰富案例分析与项目任务，培养读者全球视野与业务实操能力。本书注重理论与实践相结合，提供多场景语言表达模板及技能练习，助力读者高效应对跨境电商全流程英语沟通需求，强化国际商务竞争力。 本书将英语语言能力与跨境电商专业知识有机结合，兼具时代性与实用性，既适合作为跨境电子商务、电子商务、商务英语、国际贸易、物流管理、市场营销等专业课程的教学用书，也可作为跨境电商从业者的自学参考书，助力读者在全球化竞争中脱颖而出。

Chapter One Introduction to Mainstream Cross-border E-commerce Platforms
Chapter Two Cross-border E-commerce Product Selection and Listing
Chapter Three Cross-border E-commerce Online Marketing
Chapter Four Cross-border E-commerce Logistics
Chapter Five Cross-border E-commerce After-sales Service and Communication
Chapter Six Cross-border E-commerce Payment and Settlement
Chapter Seven Building High-quality Overseas Brands
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