《西方社会礼仪与文化/东方剑桥应用英语系列》在介绍西方社会礼仪规范的同时深入挖掘其后的文化根源和背景知识，每一章正文之后的情景对话和补充阅读材料都尽量保持了英语的原汁原味，有助于读者在阅读中学习地道的语言。
　　《西方社会礼仪与文化/东方剑桥应用英语系列》可作为高校学生的选修课教材及英语、对外汉语等专业的拓展课程教材，也可作为课外阅读书籍，同时也适合出国留学人士和广大英语爱好者学习使用。
　　《西方社会礼仪与文化/东方剑桥应用英语系列》详细介绍了西方社会的礼仪规范和相关文化背景，旨在帮助人们在对外交往中充分展现中国公民良好的礼仪素养和精神面貌。全书共分为12章，内容涵盖了西方礼仪文化概述、见面礼仪、人际交往礼仪、文书礼仪、公共场所行为礼仪、餐饮礼仪、着装礼仪、婚俗礼仪、丧葬礼仪、商务礼仪、禁忌礼仪和体态礼仪。

Chapter 1 Outline of Western Culture and Etiquette
Intensive Reading西方文化礼仪概述
1．1 The Conception of West
1．2 What Is Culture？
1．3 The Cultural Logic of Westerners
1．4 What Is Etiquette？
Vocabulary
Exercises
Situational Dialogues
Supplementary Reading

Chapter 2
Chapter Etiquette of Greetings见面礼仪
Intensive Reading
2．1 Forms of Address
2．2 Ways of Daily Greetings
2．3 Courtesy of Introduction
2．4 Ways of Saying Goodbye
2．5 Handshaking， Social Kissing and Hugging
Vocabulary
Exercises
Situational Dialogues
Supplementary Reading

Chapter 3 Etiquette of Interpersonal Communication人际交往礼仪
Intensive Reading
3．1 Ladies First
3．2 Paying a Visit
3．3 Giving and Receiving Gifts
3．4 Phone Calling Etiquette
3．5 Four Dynamic Terms of Courtesy
Vocabulary
Exercises
Situational Dialogues
Supplementary Reading

Chapter 4 Etiquette of Practical Writings文书礼仪
Intensive Reading
4．1 Invitations
4．2 Letters
4．3 Thank-you Note
4．4 Email and Fax Etiquette
Vocabulary
Exercises
Situational Dialogues
Supplementary Reading

Chapter 5 Etiquette of Behavior in Public Places公共场所行为礼仪
Intensive Reading
5．1 Personal Space
5．2 The Use of Cell Phones in Public
5．3 At Concerts
5．4 Riding Public Transportation and Cars
5．5 Tipping
Vocabulary
Exercises
Situational Dialogues
Supplementary Reading

Chapter 6 Dining Etiquette餐饮礼仪
Intensive Reading
6．1 The Table Setting
6．2 Western Cuisine
6．3 Napkin Etiquette
6．4 Table Manners
6．5 Seating Arrangements
6．6 Going Dutch
Vocabulary
Exercises
Situational Dialogues
Supplementary Reading

Chapter 7 Dressing Etiquette着装礼仪
Intensive Reading
7．1 Formal Wear
7．2 Business Attire
7．3 Business Casual
7．4 Causal Wear
Vocabulary
Exercises
Situational Dialogues
Supplementary Reading

Chapter 8 Wedding Etiquette婚俗礼仪
Intensive Reading
8．1 Before the Wedding
8．2 At the Wedding
8．3 Wedding Gift Etiquette
Vocabulary
Exercises
Situational Dialogues
Supplementary Reading

Chapter 9 Funeral Etiquette丧葬礼仪
Intensive Reading
9．1 Funeral Customs and Etiquette
9．2 Memorial and Burial Service
9．3 Other Means to Express Sympathy
Vocabulary
Exercises
Situational Dialogues
Supplementary Reading

Chapter 10 Business Etiquette商务礼仪
Intensive Reading
10．1 Business Visiting
10．2 Business Meals and Gift Giving
10．3 Formal Business Meetings
10．4 Office Etiquette
10．5 Job Interview Etiquette
Vocabulary
Exercises
Situational Dialogues
Supplementary Reading

Chapter 11 Taboos in Western Culture and Etiquette禁忌礼仪
Intensive Reading
11．1 Taboo Food and Drink
11．2 Taboo Numbers
11．3 Taboo Colors
11．4 Verbal Taboo
Vocabulary
Exercises
Situational Dialogues
Supplementary Reading

Chapter 12 Etiquette of Body Language体态礼仪
Intensive Reading
12．1 The Power of the Palm
12．2 An Analysis of the Handshake
12．3 Arm and Leg Signals
12．4 Eye Contact
12．5 Single Hand Gestures
Vocabulary
Exercises
Situational Dialogues
Supplementary Reading

Keys to Exercises
Bibliography