PART Ⅰ DEVELOPING EFFECTIVE BE WRITING SKILLS
Unit 1 Awareness for Effective BE Practical Writing
1.1 Awareness for Effective BE Practical Writing
1.2 Role of Awareness for Effective BE Practical
Writing
Unit 2 Comment on the Correct Use of BE Practical Writing Principles
2.1 Comment on the Use of the KISS Principle
2.2 Comment on the Use of the Businesslike
Poise for BE Writing
2.3 Comment on the Use of the Six C's
2.4 Comment on the Use of Modern
Terminology
Unit 3 Errors Resulting from the Negative Impact of the Chinese Language
3.1 Run-on Sentences
3.2 Dangling Modifiers
3.3 Luxurious Phrases
3.4 Too Many Verbs
PART Ⅱ EXTERNAL COMMUNICATION
Unit 4 Seven Steps to Effective BE Letter Writing
4.1 Comment on the Layout of BE Letters
4.2 Comment on the Writing Approach
4.3 Comment on the Style of the Original
Letter and Make Your Revision
Unit 5 Comment on Routine & Non-Routine Request Letters
5.1 Routine Request Letters on Catalogues
Replies
5.2 Non-Routine Request Letters on Various
Things & Replies
Unit 6 Comment on Application Letters
6.1 Comment on the Unsolicited Application
Letters
6.2 Comment on the Solicited Application
Letters
6.3 Compare the Tone of the Application
Letters
Unit 7 Comment on Resume
7.1 Comment on Peter Johnson's Resume
7.2 Compare the Following 2 Resumes
Unit 8 Comment on Persuasive Sales Letters
8.1 Unsolicited Sales Letters for Product/Service Promotion & Replies
8.2 Solicited Sales Letters for Product/Service Promotion & Replies
Unit 9 Comment on Complaint Letters
9.1 Comment on the Complaint Letter
9.2 Comment and Make Improvement on
Complaint Letters
9.3 Compare and Comment on the Two
Complaint Letters
Unit 10 Comment on Agency Letters
10.1 Comment on the Agency Letter
10.2 Make Improvement on Agency Letter
10.3 Compare and Comment on the Two Agency Letters
Unit 11 Comment on Social Letters
11.1 Comment on Social Letters
11.2 Comment on Invitation Letter & Its Reply
11.3 Comment and Improve the Following
Resignation Letter
PART Ⅲ INTERNAL COMMUNICATION
Unit 12 Comment on Memos
12.1 Comment on Memo Writing and Make
Improvement
12.2 Comment on Memo Writing and Make
Improvement
12.3 Compare the Coversation with the Memo
on the Same Subject
Unit 13 Comment on Reports
13.1 Comment on Report Writing and Make
Improvement
13.2 Comment on Report Writing and Make
Improvement
13.3 Compare the Following Two Reports
PART Ⅳ MISCELLANEOUS COMMUNICATION
Unit 14 Comment on Contracts
14.1 Comment on the Following Sales Contract
14.2 Comment on the Following Purchase
Contract
14.3 Compare the Following Contract in English and
Chinese Version
Unit 15 Comment on Product Instructions/Descriptions
15.1 Comment on Product Instructions/Descriptions
15.2 Comment and Make Improvement
on Product Instructions
15.3 Compare the Following Instructions
in English and Chinese Version
Unit 16 Comment on Business Speeches
16.1 Comment on the Following Business Speech
16.2 Make Comment & Improvement
upon the Following Speech
16.3 Compare the Following Speech
in English & Chinese Version
Keys to Exercises
Appendixes
References
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