COMPANY BACKGROUND: The Juneco Company, expected earnings of approximately$40 million, seeks to increase marketing and product innovation efforts to significantly increaserevenues within 1-2 years. Headquartered in upstate New York, Juneco manufactures kitchenwareproducts and home security systems under several nationally recognized brand names. In additionto these major brands, Juneco produces similar products under private label programs for homeimprovement merchants.RESPONSIBILITIES: The brand managers priority is to handle the heightening of product recognitionof Junecos major accounts abroad. The brand manager position was created to build brandrecognition in the marketing sector of Junecos new International Division. The brand managerwill spearhead efforts to foster growth in garden tool products.Specific responsibilities include the following:
generate marketing plans and lead the development of new products;
increase public awareness of and demand for Junecos products;
identify and evaluate market requirements and opportunities;
work closely with other members of the marketing department, as well as sales and sales operations departments to ensure achievement of company goals.PROFESSIONAL EXPERIENCE AND PERSONAL QUALITIES: The ideal candidate will have thefollowing qualifications:~ 3-5 years experience as brand manager in retail marketing;~ strong experience in analyzing current markets;~ outstanding verbal and written communication skills.EDUCATIONAL BACKGROUND: An MA degree in Marketing is required; an MBA is a significant plusUpon receipt of applications, confirmation letters will be sent to applicants via e-mail.
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