Question 3<br> This proposal will give an overview of our latest snack and suggestions for its development and expan- sion on the market.<br> Six months ago, we launched a new product called Happy Bean, which immediately became a hit in the market. Unlike other snack products, Happy Bean is made with a special, secret formula. It tastes crispy, sweet and spicy！<br> Apart from the special taste of the Happy Bean, several other factors have contributed to this huge success. One is the reasonable price. Compared with other bean snacks, our price is relatively Iowl which gives Happy Bean a sharp competitive edge. The other was the timely pre-promotion cam:- paign linked with the World Cup, which enhanced the brand awareness of this new product to a large au- dience.<br> As a follow-up to this marketing success, we should enlarge the Happy Bean concept and turn this popular product into a series so that we can cater to a wider variety of market needs and improve our com- petitiveness. As you know, it is not possible to stand still in such a competitive field. According to our market research, we can diversify our snack by adding two flavours——tomato and barbe- cue-which have caught on in domestic markets in recent years. These two flavours are most popular with the teenagers, who make up 77% of our customer base.<br> We will need to increase our staffing level by two more marketing assistant positions, and I estimate a to- tal budget of $1.5 million over a 1-year expansion phase.<br> Question 4<br> Dear Mr. Ray, Im delighted to invite you to exhibit at the yearly TekMax Tech Fair.<br> Long established and highly regarded, the TekMax Tech Fair is seen as one of the premier international fairs in the hi-tech industry. The TekMax Tech Fair specialises in technical trade events and our yeady exhibitions attract more than 60, 000 UK and international quality buyers who discover innovative products and dependable suppliers that keep them ahead of the competition.
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