Introduction引言
Topic 1 The Changing World变化中的世界
1.1 IT信息技术
1.2 The Communications Revolution通信革命
1.3 The tnternet因特网
1.4 Globalization全球化
1.5 Ways of Working工作方式
Topic 2 Business and Businesses商业与企业
2.1 Business and Businesses商业与企业
2.2 Industries and Sectors行业和部门
2.3 Starting Up投产
2.4 Corporate Structure and Legal Status企业结构和法律地位
2.5 Business Strategy经营战略
Topic 3 Global Trading全球贸易
3.1 International Trade国际贸易
3.2 World Economy世界经济
3.3 Competition竞争
3.4 Global Brands国际品牌
3.5 The International Marketing Mix国际市场营销组合
Topic 4 Sustainable Development可持续发展
4.1 Ethical Consumerism良知消费
4.2 Corporate Responsibility企业责任
4.3 Business Environment商业环境
4.4 Fair Trade公平贸易
4.5 Eco-tourism生态旅游
Topic 5 Production生产
5.1 Manufacturing and Production制造和生产
5.2 Product Development产品开发
5.3 Quailty Control质量管理
5.4 Innovation and New Production Methods创新与新的生产方法
5.5 Production Line and Robotics生产线和机器人技术
Topic 6 Sales销售
6.1 Sales销售
6.2 Distribution配送
6.3 Orders and Stock Control订单与库存管理
6.4 Sales Methods销售方法
6.5 Retailing零售
Topic 7 Business Performance经营业绩
7.1 Boom and Bust繁荣与崩溃
7.2 Stocks and Shares股票与股份
7.3 Market Trends市场趋势
7.4 Companies Losing their Way迷失方向的公司
7.5 Making a Profit盈利
Topic 8 Finance财务
8.1 Payment支付
8.2 Costs花费
8.3 Accounting会计
8.4 Owing Money欠款
8.5 Financing Expansion融资扩张
Topic 9 Marketing市场营销
9.1 Market Research市场调查
9.2 Product Life Cycle产品寿命周期
9.3 Global Advertising全球性广告
9.4 Branding品牌打造
9.5 Pricing定价
Topic 10 Increasing Sales提高销售
1O.1 Describing Trading Performance商业行为描述
10.2 Sales Objectives销售目标
10.3 The War for Sales销售战
10.4 Relocating the Business企业搬迁
10.5 Repositioni ng the Brand品牌重新定位
Topic 11 Customer Service客户服务
11.1 Customer Care客户关怀
11.2 Attracting and Keeping Customers客户吸引与维系
11.3 Sta仟Training and Development员工培训与发展
11.4 Public Relations and Corporate Image公共关系与公司形象
11.5 Consumer Protection消费者保护
Topic 12 Services服务
12.1 The Ma rket市场
12.2 The Service I ndustry服务业
12.3 Services and Service Providers服务和服务供应商
12.4 The Leisure Industry休闲行业
12.5 Financial Services财务服务
Topic 13 Managers经理
13.1 People at the Top高层决策人员
13.2 Management and Leadership Styles管理和领导风格
13.3 Organizational Culture企业文化
13.4 Human Resou rce Management 人力资源管理
13.5 Entrepreneurs企业家
Topic 14 Employees雇员
14.1 Hi ring and Fi ring聘用与解雇
14.2 Remuneration报酬
14.3 Industrial Relations劳资关系
14.4 Equal Opportunities机会均等；机会平等
14.5 Increasing Productivity提高生产率
Materials Bank阅读材料
Vocabulary Practice Answer Key词汇
练习答案
Materials Bank Answer Key阅读材料
练习答案
Index索引
A Chinese-English Glossary汉英词目
对照表
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