维贾伊·马哈詹（Vijay Mahajan），印度商学院前院长；曾获得过多项终身成就奖，包括美国市场营销协会颁发的奖项；2002年，美国市场营销协会还专门设立了“维贾伊·马哈詹奖”，以奖励那些对市场战略研究做出贡献的人；著有9本书；是全球商业和经济研究领域中被引证最多的学者之一；担任多家《财富》500强公司的顾问；在全球许多地方讲授高级经理人课程。
卡米尼?邦高（Kamini Banga），毕业于印度管理学院，该学院的MBA教育在印度排名第一；多维顾问公司（Dimensions Consultancy）的独立营销顾问和执行董事，其客户包括飞利浦、强生、可口可乐等著名公司；在亚洲和东南亚的许多地方开展有关市场调研和消费者行为的培训项目；为《经济时代》（Economic Times）等多家印度著名商业出版物撰稿；还是若干家公司的独立董事。
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This book demonstrates that the dramatic differences of emerging markets create tremendous opportunities. The authors present powerful solutions for unlocking these opportunities. 《The 86 Percent Solution》 is a wake-up call for any company, consultant, or educational institution that has not given these markets sufficient attention in the past. And it can serve as a rich guidebook for those who want to understand and grow their businesses in the 86 percent world.
——RAJAT GUPTA, Senior partner worldwide, McKinsey & Company, and Chairman of the Board of the Indian School of Business, Hyderabad
《The 86 Percent Solution》makes it abundantly clear that while emerging markets are the future, the path to this future will not be a smooth highway. Emerging nations advance in the balance between tradition and innovation. The solutions presented in this book are based upon a deep understanding of the complexities of these markets. The authors offer insights not only for companies engaged in these markets, but also for policymakers, NGOs, and worldwide organizations that want to understand the role that business can play in innovation and economic development.
——CHANDRA BABU NAIDU, Former Chief Minister, Andhra Pradesh, India
《The 86 Percent Solution》offers a unique insight for those who need to understand what will be the key driver of the global economy in the first half of the twenty-first century.
——NIALL FITZGERALD, Chairman of Reuters and former Chairman of Unilev