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新编商务英语
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图书来源: 浙江图书馆(由图书馆配书)
  • 配送范围:
    全国(除港澳台地区)
  • ISBN:
    7560826296
  • 作      者:
    林洵子,禹昱主编
  • 出 版 社 :
    同济大学出版社
  • 出版日期:
    2004
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内容介绍
  《新编商务英语》共分十个单元,每个单元由预习,正文及附属部分,写作和补充阅读构成。预习部分意在帮助读者了解主课文的主旨与大意;在正文之后是生词表和注释,力图减少读者的翻检之苦。附属的练习题中包括比较完备的口语训练和案例分析;写作部分涵盖了基本的商务写作类型;补充阅读材料是相关链接,可以进一步加深对主题的理解。《新编商务英语》后所附的词汇题答案,便于读者核对。总词汇表给出了生词与短语的汉语释义,以确保正确理解。
 
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目录
Unit One What's a Business For?
Preview
Text
Writing Assignment
Further Reading
Negotiating the Spirit of the Deal
Unit Two They're Not Employees, They're People
Preview
Text
Writing Assignment
Further Reading
How to Stay Stuck in the Wrong Career
Unit Three Finding Your Innovation Sweet Spot
Preview
Text
Writing Assignment
Further Reading
A New Type of Practitioner
Unit Four Inside Microsoft
Preview
Text
Writing Assignment
Further Reading
Is Silencing Killing Your Company?
Unit Five Pricing and the Psychology of Consumption
Preview
Text
Writing Assignment
Further Reading
Is Loyalty Profitable?
Unit Six The Hidden Challenge of Cross-border Negotiations
Preview
Text
Writing Assignment
Further Reading
Negotiating Without a Net
Unit Seven Catching the Tide
Preview
Text
Writing Assignment
Further Reading
The Trouble With Banks
Unit Eight Cyber Alert
Preview
Text
Writing Assignment
Further Reading
Passage One The No-Payment Plan
Passage Two When You Absolutely, Positively Don't Want It Stolen
Unit Nine What Becomes an Icon Most?
Preview
Text
Writing Assignment
Further Reading
Three Questions You Need to Ask About Your Brand
Unit Ten The Trouble I've Seen
Preview
Text
Writing Assignment
Further Reading
Predictable Surprises: The Disasters You Should Have Seen Coming
Keys
Glossary
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