《商业伦理与社会责任》（第10 版，双语教学版）摘编自Business: A Changing World（10e）一书，该书是美国同类书市场**品牌。加州大学伯克利分校等多所著名大学选择该书作为通识课“商学导论”的教材，并对本书的教学实用性持一致好评。作者O.C. 费雷尔教授，曾担任美国营销协会学术委员会主席，其研究领域包括全球商业、市场营销和商业伦理。
《商业伦理与社会责任》（第10 版，双语教学版）主要讲述在当今商业世界的快速变化中的商业伦理与社会责任，具体内容包括企业的本质，经济学的基本知识，商学学习的框架体系，商业伦理与社会责任在企业决策中的作用，国家间进行贸易的障碍与推动因素，国际贸易中企业的参与形式及跨国教育的策略。本书保留了原版书中全部的英文及其教材要素，编者对目录以及部分专业词汇进行了翻译。书中还引用了一些新鲜有趣的商业案例、习题，语言简练，通俗易懂。
A business tries to earn a profit by providing products that satisfy people’s needs. The outcomes of its efforts are products that have both tangible and intangible characteristics that provide satisfaction and benefits. When you purchase a product, you are buying the benefits and satisfaction you think the product will provide. A Subway sandwich, for example, may be purchased to satisfy hunger, while a Honda Accord may be purchased to satisfy the need for transportation and the desire to present a certain image.
Most people associate the word product with tangible goods—an automobile, computer, phone, coat, or some other tangible item. However, a product can also be a service, which occurs when people or machines provide or process something of value to customers. Dry cleaning, a checkup by a doctor, a performance by a basketball player—these are examples of services. Some services, such as Flickr, an online photo management and sharing application, do not charge a fee for use but obtain revenue from ads on their sites. A product can also be an idea. Accountants and attorneys, for example, generate ideas for solving problems.
CHAPTER 1 第1章
The Dynamics of Business and Economics 2 商业与经济的动力
Enter the World of Business 进入商业世界
Competition Is Good for Business 3 竞争有益于企业
Introduction 4 引言
The Nature of Business 4 企业的本质
The Goal of Business 4 企业的目标
The People and Activities of Business 5 企业的参与者和主要活动
Why Study Business? 7 为什么学习商学
The Economic Foundations of Business 8 企业的经济基础
Economic Systems 9 经济体制
The Free-Enterprise System 12 自由企业制度
The Forces of Supply and Demand 13 供给与需求的力量
The Nature of Competition 14 竞争的本质
Economic Cycles and Productivity 16 经济周期和生产力
The American Economy 19 美国经济
A Brief History of the American Economy 20 美国经济简史
The Role of the Entrepreneur 22 企业家的作用
The Role of Government in the American Economy 23 政府在美国经济中的作用
The Role of Ethics and Social Responsibility in Business 24 商业伦理与社会责任在企业中的作用
Can You Learn Business in a Classroom? 25 在课堂上学习商业知识，可能吗
So You Want a Job in the Business World 26
Review Your Understanding 26
Revisit the World of Business 27
Learn the Terms 27
Check Your Progress 27
Get Involved 28
Build Your Skills: The Forces of Supply and Demand 28
Solve the Dilemma: Mrs. Acres Homemade Pies 29
Build Your Business Plan: The Dynamics of Business and Economics 29
See for Yourself Videocase: Redbox Succeeds by Identifying Market Need 30
Team Exercise 30
Appendix A 附录 A
CHAPTER 2 第2章
Business Ethics and Social Responsibility 34 商业伦理与社会责任
Enter the World of Business 进入商业世界
Antibacterial Soap Faces Regulatory and Consumer Pressure 35 抗菌肥皂面临监管部门和消费者的双重压力
Introduction 36 引言
Unemployment 60 失业
Appendix B 附录 B
CHAPTER 3 第3章
Business in a Borderless World 82 无边界世界中的商业
Enter the World of Business 进入商业世界
Chinese Smartphone Company Faces Challenges in Expansion 83 中国智能手机公司面临扩张
Introduction 84 引言
Managing the Challenges of Global Business 107 管理全球商业挑战
Notes 113 注释
Glossary 119 术语表
Photo Credits 122 图片版权
