Unit 1 Business Opportunity
Part A Listening and Discussion
Warm-up questions
Listening: What is a business opportunity?
Part B Reading and Language
Warm-up questions
Reading: Opportunities and ideas
Case Ⅰ--Eric Levitan and Atlanta-based Vivo
Case Ⅱ--Use technologies to create business opportunities--
Part C Skills
Warm-up question
Listening: Describing a business opportunity
Writing: What is the business opportunity you identified?
Speaking: Why is your business idea charming?
Part D Case Study
Discussion with the questions: Which should be the first for YOU FIRST?
Writing
Unit 2 Market Research
Part A Listening and Discussion
Warm-up questions
Listening: Why is market research important?
Part B Reading and Language
Warm-up question
Reading: Market
Case Ⅰ--SEE Visual
Case Ⅱ--Fresh Inn
Part C Skills
Warm-up questions
Listening: How to conduct market research?
Writing: What is your market research plan?
Speaking: Sell your market research plan to your business partners
Part D Case Study
Discussion with the questions: No fun in Singaporean market?
Writing
Unit 3 Team and Networking
Part A Listening and Discussion
Warm-up questions
Listening: How does my team become excellent?
Part B Reading and Language
Warm-up question
Reading: Teams
Case Ⅰ--Team size
Case Ⅱ--Division of work
Part C Skills
Warm-up questions
Listening: Introduce your team to investors
Writing: Describe your team on your official webpage
Speaking: Introduce your team publicly
Part D Case Study
Discussion with the questions: Big Romance Studio in tough settings
Writing
Unit 4 Product and Business Plan
Unit 5 Entry Strategies
Unit 6 Pitching and Financing
Unit 7 Entrepreneurial Marketing
Unit 8 Organization and Operation
Unit 9 Innovation and New Product Development
Unit 10 Leadership and Growth
Unit 11 Legal Issues
Unit 12 Social Entrepreneurship
Unit 13 Entrepreneurial Well-being
Answers
Listening Materials
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