第1章 导 论
1．1 研究的背景和意义···························································· 2
1．1．1 研究背景································································ 2
1．1．2 研究意义································································ 4
1．2 国内外相关研究文献综述··················································· 5
1．2．1 “农户＋公司”组织形式的相关研究文献综述······················ 5
1．2．2 供应链协同国内外相关研究综述····································· 8
1．2．3 供应链协同机制国内外相关研究综述······························15
1．2．4 研究述评·······························································18
1．3 研究的主要内容及路径·····················································21
1．4 研究方法·······································································23
1．5 研究的可能创新及不足之处···············································24
1．5．1 创新之处·······························································24
1．5．2 不足之处·······························································25
第2章 概念界定与理论简介
2．1 概念界定·······································································28
2．1．1 供应链和农产品供应链···············································28
2．1．2 供应链协同和供应链协同机制······································29
2．1．3 供应链收益与风险分配机制·········································30
2．1．4 供应链信息共享·······················································30
2．1．5 供应链信任····························································30
2．2 基础理论简介·································································31
2．2．1 供应链管理理论·······················································31
2．2．2 供应链协同理论·······················································34
2．2．3 灰博弈理论····························································36
第3章 农产品供应链协同的现实需求分析
3．1 我国农产品供应链的基本运行模式······································40
3．1．1 以农产品批发市场为核心组织的农产品供应链···················40
3．1．2 以农产品加工企业为核心组织的农产品供应链···················41
3．1．3 以零售企业为核心组织的农产品供应链 ···························41
3．1．4 以农产品物流中心为核心组织的农产品供应链···················42
3．2 我国农产品物流效率的估测与分析······································43
3．2．1 理论分析与研究设计·················································43
3．2．2 数据与变量····························································45
3．2．3 实证研究与分析·······················································48
3．3 基于信息熵理论的我国农产品供应链运作模式分析与评价········53
3．3．1 农产品供应链中的信息熵············································53
3．3．2 我国农产品供应链中的信息流运作模式···························55
3．3．3 我国农产品供应链主要运作模式分析与评价······················57
3．4 农产品供应链协同的现实需求············································59
3．4．1 农产品供应链协同的影响因素······································59
3．4．2 不同交易条件下供应链协同价值的比较模型······················64
3．5 本章小结·······································································68
第4章 农产品供应链协同的收益风险分配机制研究
4．1 产品专用性差异下农产品供应链灰博弈模型的构建与分析········70
4．1．1 模型的基本假设·······················································70
4．1．2 模型构建·······························································71
4．1．3 模型分析·······························································72
4．1．4 农产品供应链协同机制的案例分析·································77
4．2 基于期权+ 保险的农产品供应链协同机制分析·······················81
4．2．1 农产品期权和农业保险···············································81
4．2．2 基于“期权+ 保险”的农产品供应链协同灰博弈模型
构建与分析····························································84
4．3 本章小结·······································································91
第5章 农产品供应链协同的信任机制研究
5．1 信任的定义及特征···························································94
5．1．1 信任的定义····························································94
5．1．2 信任的特征····························································96
5．2 农产品供应链协同管理中影响信任的因素·····························97
5．3 基于信任的农产品供应链协同机制模型的构建与分析··············99
5．3．1 模型分析框架·························································99
5．3．2 问题假设与模型构建··············································· 101
5．3．3 问题分析····························································· 106
5．3．4 结论·································································· 111
5．4 本章小结····································································· 111
第6章 农产品供应链协同的信息共享机制研究
6．1 信息共享的技术基础······················································ 114
6．2 信息共享的层级与模式··················································· 114
6．2．1 信息共享的层级····················································· 114
6．2．2 信息共享的模式····················································· 119
6．3 农产品供应链协同中的信息共享机制分析··························· 123
6．3．1 农产品供应链协同中信息共享主体的合作行为分析············ 123
6．3．2 农产品供应链协同中信息共享激励机制的概念模型············ 125
6．3．3 农产品供应链协同中的信息共享激励机制模型················· 126
6．4 本章小结····································································· 139
第7章 农产品供应链协同机制的关系传递与融合分析
7．1 收益风险合理分配是农产品供应链协同的动因····················· 142
7．1．1 降低交易成本，合理分配收益···································· 142
7．1．2 合理处置经营风险，稳定供应链运行···························· 143
7．1．3 追求规模效应，提高整体绩效···································· 145
7．2 信任是农产品供应链协同的基础······································· 145
7．3 信息共享是农产品供应链协同的技术关键··························· 147
7．4 农产品供应链协同机制的关系传递与融合模型····················· 149
7．4．1 供应链协同管理的层次············································· 149
7．4．2 基于协同管理层次的农产品供应链协同机制···················· 150
7．4．3 农产品供应链协同机制的关系传递与融合过程分析············ 151
7．5 本章小结····································································· 153
第8章 主要结论、建议及展望
8．1 主要结论····································································· 156
8．1．1 从信息熵视角优选合理高效的农产品供应链运作模式，
从协同价值的比较中印证农产品供应链协同的现实需求······ 156
8．1．2 合理高效的利润和风险分配机制是保持供应链协同稳定态、
提高农产品供应链整体竞争能力的核心和动因················· 156
8．1．3 信任机制是维系节点成员间合作效能与存续的重要机制，
适当条件下的信任是一种进化稳定策略，供应链可以通过
学习机制实现协同利益············································· 157
8．1．4 信息技术和供应链组织结构模式是农产品供应链信息共享的
外在制约条件，信息共享收益和风险管控是实现农产品供应链
协同机制的内在动因··············································· 157
8．1．5 实现农产品供应链整体收益和运作效率的同步优化需要
利益风险合理分配、信息共享及信任协调三种协同机制
协调一致、互动配合··············································· 158
8．2 政策建议····································································· 159
8．2．1 创新和优化农产品供应链运作模式，提高农产品物流的
技术效率····························································· 159
8．2．2 实现农产品供应链协同稳定发展，“奖罚并用”是合理
有效的协同激励和约束机制，期权和保险是有效的风险
规避和损失补偿机制··············································· 160
8．2．3 信任机制的建立和完善需要利益激励、制度约束、情感
维系、信誉重视以及技术支持···································· 160
8．2．4 加强农产品供应链信息共享的激励设计和显示，构建高效
有序的资金保障、组织保障以及技术保障环境················· 161
8．2．5 定位链中主体的地位，发挥链中成员本体的职能··············· 162
8．3 研究展望····································································· 163
参考文献············································································ 164
致 谢··············································································· 178
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