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绘行绘影文旅系列丛书--宽窄巷子的街与区
0.00     定价 ¥ 680.00
图书来源: 浙江图书馆(由JD配书)
此书还可采购25本,持证读者免费借回家
  • 配送范围:
    浙江省内
  • ISBN:
    9787503270628
  • 作      者:
    刘磊
  • 出 版 社 :
    中国旅游出版社
  • 出版日期:
    2023-08-01
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作者简介

刘磊,锦上添花文旅品牌的缔造者,轻资产不夜城点亮文商旅地模式的创立和实践者,“旅游+餐饮”的推行者,“高维设计”有此一说的创始人,旅游占位系统的推广者,导演主义设计的提出者,文旅大爆品战略创始人,著名乡村旅游研究者和微旅游提倡者,著名旅游街区设计学者

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目录

宽窄巷子最成都·························································   001

 

文旅街区 王者荣耀························································· 002

追古溯今 一城两巷························································· 011

破茧化蝶 精神家园························································· 023

 

守正出奇宽窄道·························································   045

 

政府高维 策划绝杀························································· 046

母体基因 得天独厚························································· 079

机遇不断 锦上添花························································· 116

 

运营为王重实效·························································   153

 

场景致胜 消费创新························································· 154

资源整合 奇招频出························································· 182

 

展望未来皆可期·························································   217

 

宽窄旅游圈 一街兴一城························································· 218

品牌到产业 延伸消费链························································· 257

 

街区开发区为重·························································   279

 

因地制宜 讲究策略························································· 280

模式创新 迭代升级························································· 330

 

后记·························································   351

 

参考文献·························································   355


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